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Girard-Perregaux CEO Antonio Calce on Rebuilding a Heritage BrandsharetweetshareGirard-Perregaux commemorated its 225th anniversary of watchmaking in 2016, issuing quite a few special editions and introducing (or re-introducing) several new models and collections, this year along with last, in the concerted effort to streamline the brand's identity and build a greater bridge for the heritage. The individual spearheading that effort is Antonio Calce, CEO with the Sowind Group (which encompasses Girard-Perregaux with its sister brand, JeanRichard), who recently sat down by himself in Nyc for a wide-ranging interview about Girard-Perregaux's future.Girard-Perregaux CEO Antonio CalceWT: Girard-Perregaux is a that has undergone a great deal of management changes, and shifts in focus, recently. When you come on board, where have you been likely to consider the brand and how will you allow it to be jump out?AC: We did start to redefine the process of the trademark several years ago. In my opinion, the biggest thing can be a deal with reconnect the emblem featuring its heritage. We have greater than [225] numerous years of history, and i am about to take care of that heritage. Since 2015, we've taken significant steps to redefine the product strategy and, fortunately, this company has some very iconic products; we are not a mono-product brand. We've the 1966, the 1945, the Laureatotherefore we also produce each and every year a couple of hundred pieces on the real high-horology level. It's really two different business models. [At one time,] it absolutely was obscure, "Who is Girard-Perregaux?" Now, this product method is precise, with five pillars. We've the Heritage pillar; the Classic pillar, using the 1966 plus the 1945; several Bridges pillar, also with Complications in accordance with the Three Bridges; the Cat's Eye pillar for your ladies, last but not least, the Laureato pillar.Girard-Perregaux's "Classics" pillar includes the revolutionary 1966 WW.TCWT: First of all the Bridges pillar, can you tell me regarding the growth and development of the Neo-Bridges, which the company claims is the flagship of any new Bridges collection?AC: The Three Bridges, obviously, is often a signature product of Girard-Perregaux, which we all know. Before, the only model we on the high horology level became a Three Bridges tourbillon. Today we've redefined the 3 Bridges product strategy, while using objective of [creating] a true product family for this signature piece, in three different price segments, together with three different functions. The Neo-Bridges could be the first one, watches this is intended to be classic and contemporary. Its case is obviously in titanium or even in gold. The titanium Neo-Bridges debuted in 2017, along with 2018 we shall have it in gold. We'll furthermore have a new, basic complication based on the Three Bridges collection. In 2019, we'll possess a "middle" complication. [The reasoning is the fact that even] for those who have just about the most iconic products, you will never capitalize on it in case you are only producing tourbillon pieces.  WT: Returning to the original the entire brand identity, as well as the five pillars, does this mean you'll encounter other product families that will be de-emphasized or discontinued, such as the Competizione racing chronographs from a year ago? May be the goal to streamline a series which includes perhaps expanded a touch too far away from its core?AC: Five pillars within the collection is. The most important thing to achieve is that we do not develop products because Antonio Calce likes this product. I might come across what are the brand needs because of its future. We'd, inside our history, popular product known as the Laureato therefore we had not centered on the creation of this supplement, containing always experienced a strong personality, a robust identity. Between 1970 and 1975, the Golden Era of the posh sports watch, it absolutely was one of three iconic products, together with the Audemars Piguet Royal Qak and the Patek Philippe Nautilus. In 2017 we've finally built a real family around it.The perception of the newest Laureato collection evokes the first model through the 1970s, considered an existing among luxury sports replica watches.WT: One of several pieces some people were a little surprised to find out was the brand new Laureato skeleton, having a skeletonized type of a preexisting G-P in-house movement. So rolex clones , as you expand the Laureato family I assume, with new complications and maybe new designs will there be any new movements made for these replica watches? And the way far would you want to go ahead and take Laureato by reviewing the original conception as a relatively uncomplicated luxury sports watch?AC: Within the new movements, needless to say. Were limited to the start of the roll-out of the Laureato, and it's really a small amount early will be able to speak about strategy, however advise you that the goal would be to create different levels in Laureato, not just in play with different dial colors and straps. In 2018, the company strategy are going to be focused mainly on the Laureato along with the high-horology pieces. The Laureato strategy specifically will focus on establishing three different levels core collection, middle range collection, and high-end complications, all in line with the Laureato design. We're seeking to both enrich the collection and to produce a wide range of value.The Girard-Perregaux Laureato Skeleton in rose goldWT: The roll-out of the Neo-Bridges was also an intriguing and bold move. It's based, needless to say, cheapest rolex replica for the brand's iconic Three Bridges tourbillon, but not just perhaps there is no tourbillon for the reason that watch, there also wasn't even all 3 bridges. How long with the original concept do you reckon you would take that design?AC: Sometimes you will have three, sometimes two, sometimes only one bridge. We're also already about ready using the middle-range model on this collection, as well as just have one bridge. It is a great complication, one based on the Three Bridges signature, but we didn't have enough space to add in three and even two bridges. We'll use different amounts of bridges. The goal is always to also have always exactly the same signature, the identical code.WT: What would function as aesthetic element that binds every one of them together to be a collection if it's not that familiar Three Bridges motif?AC: In spite of couple of bridges, I think it is obvious the are true Girard-Perregaux replica watches. What is the code, it is possible to DNA on the Bridges collection? It's the symmetrical architecture, using the micro-rotor here and the barrel there, plus the bridges always functional one for your balance wheel then one for that barrel and also the support. And it is the bridges' familiar, unique shape.The Neo-Bridges draws its inspiration through the iconic Three Bridges Tourbillon and reinterprets it to get a wider choice of complications.WT: One overall question about Baselworld vs. SIHH. The emblem returned to SIHH in 2017, after many years showing at Baselworld. I'm sure, as part of your career, you may have experienced both [Calce has held executive positions with the Richemont Group and a lot recently at Corum]. What do the thing is because differences between the two watch fairs and , SIHH a better fit for today's Girard-Perregaux?AC:  To start, 90% in our clients arrive at the SIHH, whereas maybe 60% of our clients attend Baselworld. At Baselworld, you can find not just luxury products but products priced the small sum of $10.00 - $15.00. I'm sure the placement of SIHH is perfectly in accordance with our positioning. We are in the garden HERITAGE , as we say. Don't forget, Girard-Perregaux was one of several founding brands of SIHH. We've really had the experience forever, and it became a natural business decision to go back.WT: Talking about business decisions, yet another question in regards to the corporate level: would be the Sowind Group, the parent company of both Girard-Perregaux and JeanRichard, focusing solely on Girard-Perregaux now in relation to marketing within the U.S.? AC:  The Sowind Group is definitely consisting of four entities: the Girard-Perregaux and JeanRichard brands, the Girard-Perregaux museum, along with the factory that creates both brands. JeanRichard could well be never wear hold, currently, it's not necessarily easy to target two brands, and trying to achieve this will be mistake because of the distinct positioning. We're going to be careful ofJeanRichard before long, but for now we must re-focus for the big sister inside group. Girard-Perregaux has amazing potential, therefore we achieved incredible goals in 2016 and 2015. Let's now consider the next few steps and after that revisit JeanRichard."What is essential," says Calce, "is a commitment to reconnect business for the heritage." sharetweetshare